The following post is from Angela of Homegrown Mom:
If you’ve been blogging for a while, then companies may have approached you to host a giveaway. I still remember the first company that asked me. I felt so official that day!
However, if no companies have approached you, then seek some out on your own. Think about your readers and what they might be interested in, and go for it.
Reasons you might want to host a giveaway on your blog
- To thank your readers for following you!
- To offer a brand exposure.
- To attract more traffic to your site.
- To earn money or products for yourself.
Getting Started: Set Guidelines
Things to consider before talking with companies:
1. Will you charge a fee?
Some sites charge a fee to host a giveaway. Decide if so, how much you’ll charge.
2. Will you require a free product?
Again, some bloggers require that the company send them a sample to review before hosting a giveaway.
3. Will you require a minimum value?
You can require that the item is a certain dollar value.
4. Who will ship the product?
If it is a physical item that will need to be shipped, are there limitations on residence? Some companies won’t ship internationally. Most often,the company giving the product away ships it directly to the winner.
5. How often will you host giveaways?
If you don’t want your blog to be overrun with giveaways, then set a limit now. Whether it is weekly, monthly, or more or less often, if you have a plan in place then you don’t have to worry about getting carried away. Once you host a giveaway, odds are companies will start approaching you.
Communicating with Brands
If you are approaching a company, be sure to let them know how holding a giveaway on your site will benefit them. When setting up the details of the giveaway, be sure to do the following:
1. Research the company.
Make sure you have an understanding of the company itself. You don’t want to inadvertently support a cause you disagree with or draw attention to a shady business because you didn’t do your homework.
2. Know the brand’s keywords.
It is considerate to link to the company you’re representing with keywords in the anchor text of the link.
3. Decide how your readers will enter the giveaway.
Some companies prefer that participants check out their website, or offer extra entries for links on Facebook or Twitter.
4. Decide how the winner will be chosen.
Check your state laws, but a random choice using an online generator such as Random.org is the most common approach.
Tips to Optimize Your Giveaway
There are lots of ways you can optimize your giveaway for maximum exposure…here are a few to get you started.
1. Spend more effort promoting the post.
It’s good for the brand, and it’s good for your blog. Search for giveaway link-ups you can participate in, and spread the word on all your Social Media outlets. Everyone loves free stuff!
2. Add lots of photos for interest.
Usually, companies don’t mind if you lift images and logos from their site, but do ask permission and credit appropriately.
3. Make it personal.
Including anecdotes and personal opinions always livens up a post. With the extra traffic you’re getting, you’ll want those first time visitors to your site to get a feel for your unique style, so make sure you can hear your voice coming through.
Do you hold giveaways on your blog? Please share any tips! If you know of a giveaway where the prize is a bag of money, let us know that, too!
|Angela is the blogger behind Homegrown Mom, where she writes about creating family times, being a homeschool freak, and trying to be a wife to rush home to, all the while admitting that she isn’t quite a domestic diva. Yet. She’s hopelessly addicted to her family, sour patch kids, and blogging, in that order.|