The following post is from James of Google+ Tutorials:
Here in the UK this week things started really heating up, when it comes to the holiday season. Lights have started going on in town centers, decorations have started being put up in homes, stores and offices, Christmas music is playing everywhere that I go, and it’s starting to get bitterly cold! Christmas is definitely around the corner.
This holiday season looks, for most of us, rather different from our typical daily routines. This is bound to affect our blogs too; so, as Christmas is fast approaching, it is probably time to think about how you are going to run your blog over the holiday season. Here are some thoughts from me about your blog over the holiday season:
1. Give Yourself a Break
Whether you like it or not, the holiday season is going to be busy. You are going to have a more active social life, shopping to do, children to see to, family to accommodate, etc.
Make sure that this holiday season you prioritize well. As much as your blog may mean to you, your family should always come first, and that couldn’t be more true than at this time of year. So, make sure that you give yourself a break; don’t stress if you don’t get as many blog posts out as you would normally, and enjoy the season with your family and friends!
2. Work Hard Now, Schedule Later
Perhaps the idea of not blogging consistently over the holiday season causes you to require breathing into a paper bag, if that’s you I can totally understand. You have perhaps built up on audience who have come to expect a specific posting frequency from you.
If this is you, then I highly recommend that you plan ahead and write as much content as possible now. So, that later on in the season you can publish pre-scheduled blog posts.
3. Enlist the Help of Guest Bloggers
One great way to keep things ticking over on your blog during the holiday season is open up some slots for guest bloggers. Depending on where you are at in your blogging journey, you may have people who are requesting to guest post on your blog already. Or, if not, perhaps there are people within your blog community who are highly active who you could approach and offer the opportunity to write a guest post for you.
Either way this is a great option if you are wanting some extra content flowing over the holidays.
4. Promote Old Content
If writing fresh content is not going to be on your agenda this Christmas, then why not take it as an opportunity to promote some older content which perhaps was written in the earlier days of your blog and, therefore, didn’t get as much exposure?
Some post ideas may include:
- My 5 All Time Favorite Blog Posts
- The Top 10 Most Read Blog Posts
- 5 Blog Posts You Should Read But Probably Haven’t
As a blogger I consume a lot of content from other blogs. As it’s the season for giving, why not take it as an opportunity to publish some quick posts linking to content that you have found amazing or inspirational. You could even create a blog series over Christmas which will showcase and link to some of your favorite blogs and articles on the internet. It will give you a break and give your readers some valuable content. Win-win, right?
Overall make sure that you all have a wonderful holiday season.
It’s great walking this blogging journey with you all as we learn more and make our blogs more effective and awesome!
What is your blog strategy going to be during the holiday season? Do you have any tips to share with the community here?
|James Brooks is a professional blogger and social media consultant based on the South West coast of England. As well as being a co-founder of Google+ Tutorials James also enjoys blogging about tea, food, and technology.|