Does Your Blog Have Clear Direction?

The following post is from James of Google+ Tutorials:

Source: Andrea_44

Hey guys! I hope that your blogging efforts are going well and being extremely fruitful.

Here in the sunny south-west of the UK spring has very much leaped into action! In fact, you could probably mistake it for summer down here at the moment, it is beautiful! As the seasons are changing, I am thinking about seasons in my life and what this next season will bring. Direction is something big on the agenda.

One of the key mistakes I made when I first starting blogging, and indeed, for the first few years of my blogging career was not having clear enough direction for my blogs. I thought that I could build an audience and eventually make money from a personal blog which covered my sometimes weird and extremely eclectic interests! What it took me a while to realize was this this was never going to work. I think that the only kind of person this is going to work for is someone who is extremely famous and therefore there is a lot of personal interest.

The simple fact of the matter is this:

If the direction of your blog is not crystal clear then you won’t get regular readers apart from your mum and a few of your friends.

I know that sounds kind of harsh, but it is so true! You just can’t fit fishing, tea, web design and social media in to one blog and make a success of it. It’s about focusing on a niche and going with it! If you have a-gazillion categories and tags then something needs to change – it’s time to streamline.

Whether you are reading this and think you have got it sussed or not, why not take some time in the next couple of days to consider how things are going with your blog and the direction it is taking. Is it clear to your readers what you write about? Is your topic very niche and specific? Do you readers know what they can expect every time they browse to your website?

Take some time to think about these things and make changes. Maybe you need to cut some categories and get more specific about others? Maybe you need to split your blog into two separate blogs?

As always, if you have questions and want advice, feel free to ask in the comments below!

How is the direction of your blog? What changes do you need to make? Let us know in the comments below!

James Brooks is a professional blogger, web designer and social media consultant based on the South West coast of England. As well as being a co-founder of GPlusTuts, a blog about Google+, James also enjoys blogging about technology, food and tea!
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