Sharing with permission from the AdThrive team:

Google’s New Pop-up Policy

What it means for AdThrivers and why we love it!

There’s been lots of talk lately about Google’s new policy to not rank sites as highly in search results if they use invasive pop-up ads. Should you be concerned?

Not to worry, AdThrivers! We see this policy change as GREAT news for you. We don’t have any of those ad types running in our network so from an ad perspective, as long as you’re not running those ads from some other provider, you’re all set! (*See the section below on when this might apply to you.)

We agree with Google completely on the principle of this new policy, and it means great things for you.

Here’s why: abuse of these invasive interstitial ads leads to increased use of ad blockers, so when other non-AdThrive blogs run interstitial ads through other ad providers or mobile platforms, it leads to readers downloading ad blockers more often. Then when those readers go to your site, it ends up hurting your income, even though your ad layout is clean and reader-friendly.

As other sites struggle to deal with the new change, you can just coast (*As long as you’re not running interstitial ads separately from AdThrive – see the section below.)When January hits, your ad layout will already be a-okay with Google and as the other sites are dinged with SEO, your site can rise in the search results and be ahead of the curve.

While most ad networks depend on these ad types because they lead to short-term gains, we prefer to keep the long-term health of your site intact, to help increase your earnings through our proprietary technology that allows high-quality advertisers and campaigns to compete for the placements on your site. For us, it’s a bigger win to help you make money while also keeping your site reader-friendly AND Google-friendly AND keeping this whole blog-ad-income thing going for everyone by keeping ad blockers to a minimum.

And as a Google Certified Publishing Partner, we’re working directly with Google so you can rest assured that your ads are not only in good standing, but you also have access to the best and newest opportunities available in the ad industry.

Happy news, AdThrivers! It pays to use a clean ad layout. We love seeing the good guys win! 🙂

When AdThrivers SHOULD be concerned about the Google Policy:

Newsletters and social media interstitials

There’s one situation in which the Google policy might affect you: if you’re running a newsletter subscribe box, social media followbox, or other pop-up (not ad-related or run through AdThrive) that readers need to close before they can view your content.

Even though these are not “ads,” they still fall under this policy and Google believes they lead to a poor user experience, so keeping them in place after January 10 may hurt your SEO.

This might apply to you if:

  • You have sticky social media buttons at the bottom of the screen on mobile devices that can’t be easily closed by readers.

  • You have any kind of newsletter subscription, social media follow, or other interstitialthat blocks the content on your mobile page unless it’s closed out. (This applies both to interstitials that pop-up immediately, or after the reader has begun looking through the page.)

  • You have any kind of newsletter subscription, social media follow, or other interstitial that pushes the content of your page down underneath the fold on mobile.

    Here are a few examples of the disallowed interstitial types:

    The first example is a pop up that fades the site content and shows up right in the middle of the screen. The second covers the entire screen content completely and requires you to scroll past the ad and get to the content. The third interstitial option appears to stand alone (like option #2) but shows up in line with the content. The only way to get around these options is by clicking on the teeny, tiny little X in the top corner (and even then, sometimes they don’t work very well).

    Here’s more information on the new policy from Google to check out if you’d like more information and clarification. Good news even if this does apply to you: the changes don’t go into effect until January 10, so there’s time to evaluate and adjust your social media strategy.

Click here to learn more about AdThrive’s ad management services.

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