There’s been lots of talk lately about Google’s new policy to not rank sites as highly in search results if they use invasive pop-up ads. Should you be concerned?
Not to worry, AdThrivers! We see this policy change as GREAT news for you. We don’t have any of those ad types running in our network so from an ad perspective, as long as you’re not running those ads from some other provider, you’re all set! (*See the section below on when this might apply to you.)
We agree with Google completely on the principle of this new policy, and it means great things for you.
Here’s why: abuse of these invasive interstitial ads leads to increased use of ad blockers, so when other non-AdThrive blogs run interstitial ads through other ad providers or mobile platforms, it leads to readers downloading ad blockers more often. Then when those readers go to your site, it ends up hurting your income, even though your ad layout is clean and reader-friendly.
As other sites struggle to deal with the new change, you can just coast (*As long as you’re not running interstitial ads separately from AdThrive – see the section below.)When January hits, your ad layout will already be a-okay with Google and as the other sites are dinged with SEO, your site can rise in the search results and be ahead of the curve.
While most ad networks depend on these ad types because they lead to short-term gains, we prefer to keep the long-term health of your site intact, to help increase your earnings through our proprietary technology that allows high-quality advertisers and campaigns to compete for the placements on your site. For us, it’s a bigger win to help you make money while also keeping your site reader-friendly AND Google-friendly AND keeping this whole blog-ad-income thing going for everyone by keeping ad blockers to a minimum.
And as a Google Certified Publishing Partner, we’re working directly with Google so you can rest assured that your ads are not only in good standing, but you also have access to the best and newest opportunities available in the ad industry.
Happy news, AdThrivers! It pays to use a clean ad layout. We love seeing the good guys win! 🙂