Group Giveaways: A Surprising Success

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The following post is from Katie of Kitchen Stewardship:

source: Kitchen Stewardship

Sometimes you just have to watch a brilliant idea unravel in awe of yourself.

(I will now smack my own face for being so stuck up. You’re welcome.)

I’m organizing my third “group” giveaway of the fall, and I’m dying to share my idea.

You see, I charge for giveaways. $100.

There. I talked numbers. You’re welcome again.

The thing is, it can be difficult to convince companies, both large and small, to pay $100 for a giveaway.

Last week I ran a very successful giveaway with 14 different sponsors, 14 different prizes, and I made $200 on it!

I decided that I’d ask a bunch of companies to give smaller prizes and pay only $20 each. Four sponsors are my affiliates, so there was probably a bit more income generated there since I don’t charge sponsors when I use an affiliate link.

The total value of the prize package ended up being $240, which of course is a huge draw for my readers.

The Downside

It’s a ton more work putting together the giveaway – countless emails back and forth with 14 sponsors, 3 hours of my time to write the post, plus a few hours of my VAs time to make the survey and all the links.

However, I think it’s worth it for a couple reasons:

1. Although I had to do more correspondence for the giveaway in particular, I spent less time emailing potential sponsors and failing. It’s much easier to talk a company into paying $20 for a giveaway than $100, especially when you say you usually charge $100. Even a business likes a good deal!

2. I track all reader clicks with links, so now I have great information with which to woo these 10 new sponsors into continuing to purchase advertising at my blog. I can show them that yes, my readers are interested in their products, and yes, they will click to visit their site.

3. Besides that, I still made more or less my normal fee, once everything is adjusted for extra time spent and extra paid assistance.

The Results

I was astonished by the great return the sponsors got on their investment. Because there was no mandatory entry to visit a sponsor and so many different sites one could visit for “extra entries,” I expected entrants to choose a few of their favorites and that each sponsor might get 50-100 visits. It’s always great when results exceed expectations: with 386 people entering my group baby giveaway (see it here), each of the 14 sponsoring companies received over 250 people visiting for an extra entry and 300-350 actual clicks.

The second group giveaway I ran was around a cleaning theme and even more broad for all my readers. That giveaway had over 450 entrants, and each sponsor received upwards of 400+ clicks!

The sponsors all got closing emails with the winner’s name and contact information, the stats on the contest entries overall, and their company’s visits/clicks. They also each receive a document with the answers to the “favorite product” question for their individual company from the giveaway survey.

All the sponsors seemed very positive about the data and many mentioned that they enjoyed looking through the people’s comments. A number of them are continuing to work with me on advertising, so I feel the system was very successful.

It’s actually been fun to see how big I can get the prize for my readers and gratifying to be able to work with great companies who perhaps couldn’t afford to advertise with me otherwise!

How about you? Have you ever done this sort of group or combined giveaway?

Katie Kimball has been “green” since 5th grade when she read 50 Things Kids Can Do to Save the Earth. She remains slightly disappointed that she didn’t actually save the whole thing back then, but now that she has 3 kiddos counting on her, she keeps plugging away hopefully. Katie blogs at Kitchen Stewardship about real food and natural living and is the author of Healthy Snacks to Go and other eBooks, available for Kindle.