How To Create a Media Kit

The following post is from Jo-Lynne of Musings of a Housewife and DCR Design:

media kit
source: dospaz

Every blogger who wants to work with companies needs a professional media kit to represent their work online, but many bloggers have no professional background in marketing and advertising and don’t have a clue where to start.  I was there once.  Hopefully this post with give you a place to start.

Begin by asking yourself these questions. What makes you stand out?  What unique qualities do you bring to the table?  What are your blogging goals?  What are your strengths?

The Structure of Your Media Kit

Generally you will start with an about me paragraph. Tell a little bit about yourself, your blog, your experience.  Be personal, and allow your personality to shine through.  A photo of yourself or your family is a good way to draw the reader into your story.

You’re going to need to know your stats, but as in all areas of life, accentuate the positive. If your blog traffic numbers are low, but you have 5000 followers on Twitter, then focus on that.  Think about your larger social media footprint.  If you are an influencer in your church or community, mention that.  Know your blog’s demographics and what your reach is on Twitter, Facebook, and any other social networking site that you frequent.

In the next section, list your experience. If you have worked with brands or had speaker engagements or if you’ve been mentioned in the press, be sure to list those here.

List your services and your rates. Be clear about what you offer and what you will deliver.  Be sure your contact information is visible, both at the top and the bottom of the page.

Finally, include a brief version of your disclosure statement, and be sure to include your advertising policies as well as review and giveaway policies.

Make It Pretty

Now go back and pretty it up. Add a few strong graphics, perhaps from your logo or branding.  Make sure your page is organized neatly and easy to read. Use bullet points when appropriate, and break it up with nice, clear headings.

Have a friend edit for spelling, grammatical, or typographical errors. This sounds obvious, but you don’t want to skip this important step and miss a great opportunity because your media kit looks amateurish.

Have fun with it.  Make sure it is professional, but let your personality shine through as well. Remember, this is your only opportunity to make a great first impression!

Do you have a media kit? Do you keep it updated?

Jo-Lynne Shane is a happily married mom to three lively school-aged children. When she’s not buried under piles of laundry or a kneading a mound of bread dough, she writes at Musings of a Housewife about faith, family, food and fashion, as well as blogging and design tips. As if that’s not enough, you can also find her beautifying the blogosphere at DCR Design.
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