Conventional brown boxes for product packaging are no longer a good option for boosting your sales. As a brand, you have to take care of even tiny details that can influence your customer’s purchasing decisions. With the ever-growing competition among brands and retailers in the market, it becomes quite challenging to stand out and generate sustainable revenues for your brand. Therefore, you need to develop the most up-to-date and practical solutions to help you.
In the modern world, customers tend to judge a product by its presentation. The presentation or packaging of the product is the first thing that a customer views. If your product packaging is boring, your sales will suffer no matter how distinctive your product is. Additionally, product packaging leaves a long-lasting impression on the customers’ minds. If your packaging is not attractive, it will not leave a good impression on customers’ minds regarding your product.
Infographic created by Chicago Tag & Label, a custom label manufacturer
Today all leading brands have switched toward custom packaging; hence the packaging industry has become the world’s most demanding industry. If you, as a brand, are struggling with your sales, you should give custom packaging a shot. You may contact a custom packaging box manufacturer to design suitable packaging for your product to give your product a new identity. Try a swag pack as a custom-packaged gift box to impress your clients.
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Share The Unboxing Videos for Branding
Custom packaging is beneficial for marketing and branding purposes as well. The social media culture in today’s world has helped brands promote their products most cost-effectively compared to conventional marketing. Conventional marketing is expensive and time-consuming, whereas social media platforms offer far better reach and customer interaction. You may send your products in customized boxes to a few social media influencers and ask them to share their reviews about your product. These influencers will share their unboxing videos that will circulate all over social media and ultimately promote your brand awareness among the masses.
Make Your Customers Feel Special
The repetition of things makes them appear less interesting and boring as well. The same principle is applied to product packaging. When your customers keep on receiving products in a regular brown cardboard box or Kraft box, they will eventually get bored with it. Hence there will be no charm for your product. Custom boxes for product packaging make your products look aesthetically charming and enthrall your customers. This will also make your customers feel more special and valued by the brand because of the extra effort and time the band has put into its product’s packaging to improve their customers’ unboxing experience. Custom packaging makes regular products appear more special. This is why we feel special when we receive a gift box. The gift’s packaging makes it more special, and the anticipation of unboxing the gift makes it worth it, although we know that the product would be a regular one.
Form and Function
There are two most basic and important purposes that product packaging must serve, whether you sell your products online or in a retail store. These two purposes of packaging include form and function. The form is the physical aspect of packaging. It is how your packaging is designed and what material it is made from. The form of the packaging ensures product safety. It keeps the product intact.
In contrast, the function of the packaging includes the presentation. That is how your packaging represents your product in the market. It includes the outer display of the packaging. Therefore, you must ensure that your custom packaging is designed to reflect the inner product and represent your brand’s identity through the packaging box of the product.
Significant Features of The Packaging Material
Your customized boxes must be made from premium quality material with these three important features.
Rigidity
The material must be rigid to ensure the durability and sturdiness of the box. This is required to keep the products safe from any shipping damage.
Foldability
The foldability of the material makes customization of the box more convenient. Therefore look for a material that is easy to fold to give your packaging boxes whatever shape, size, and style you prefer.
Impact resistance
The packaging material also must be impact resistant. It should have the ability to resist minor impacts and shocks during transportation due to unnecessary speed breaks or damaged roads.
Play With Colors and Hues
Color psychology has a big influence on the customers’ minds. So be very skeptical when choosing the colors of your packaging boxes. Your chosen color will determine how your product will look in stores and online. However, don’t go overboard with the colors for your packaging boxes. Rather choose vibrant hues that are eye-catching and have positive vibes.
Don’t forget to keep in mind the design and artwork you wish to print on your customized packaging, and then choose the colors that go well with your design and themes. Because if your colors do not sit well with the colors in the design and artwork, your packaging boxes will become the talk of the town and a topic of humor. It will destroy your reputation as a brand.
Plan According to Your Budget
There are numerous ways you can customize your packaging boxes. The price range is different for different designs and styles of the available boxes. You can’t overspend your investment on the packaging only as there are expenditures and costs of production that you need to keep in mind.
The first and foremost important thing you need to do is set a budget. Then discuss your budget with a professional and tell him your requirements. The professional will try to deliver the best possible outcome within your price range.
Conclusion
Custom packaging boxes present a professional image of your brand in the market and make your product stand out in a sea of similar products. Therefore, you must not hesitate to invest in quality packaging and labels for your product.
Featured Image by We Custom Boxes
