In the modern world, it goes without saying that your business requires a presence online, regardless of how small it is. Having a presence online makes it easy for people to know about your business. However, with the importance of online presence, startups, SMEs, and multi-billion companies have taken their businesses online. For that reason, competition on Google’s ranking has become very high, and you have to work hard to ensure your website or shop ranks well.
You can do various things to ensure your website ranks better, including ensuring that your GMB listing is on Google Maps, adding high-quality photos, generating reviews, and responding to them. However, the surest way of ensuring your website/business ranks better on Google is having high-quality content and updating it regularly. This article will show you how to improve your small business (SME) SEO with content marketing.
Table of Contents
Find the Perfect Length for Your Content
Generally, blogs vary in length. If you Google today, “what is the optimum length for my blogs,” the answer you are likely to find is that anything between 500 and 2500 words will do you justice. However, a 2500-word blog might be too demanding, especially for small businesses. Therefore, I recommend going for anything around 1000 words. A 1000-blog word document will give you a chance to create a high-quality post, and it will not take up all of your time. If 1000 is still too much for you, I suggest aiming for around 500 words. The title for your blog needs to be clickable and, at the same time, be interesting to make the reader want to read the content. Whenever possible, always make sure to integrate videos and images on your blog.
Make Use of Local SEO
Local SEO might not be so important for a business that orders countrywide. Still, local SEO is vital for a company that depends on face-to-face business. SEO Melbourne experts say that investing in local search marketing is so important because when you invest in local SEO, you’re specifically targeting consumers who are already interested in what you have to offer. They’re likely to be located close by, which makes it more convenient for them to visit your store or take advantage of your services. Therefore, it is crucial to create a content strategy that explores local issues. Generally, when you write about events in your local area, the search engine will pick on it. This will naturally help you increase the ranking on the local searches, which is vital to ensuring that people in your local area see your website. Identify the keywords that relate to your business and then pick up the news in your locality and write about them. That way, you will always make it to the top ranks in your local area.
Try Social Media Advertising
Pretty much all your possible customers use one social media platform or another. In these platforms, you get a chance to get more exposure in front of a new audience, increasing visits to your website, which could convert into sales. Generally, make sure that you have a presence in top social media platforms, including Twitter, Instagram, LinkedIn, and Facebook.
Keep Making Fresh Content
There is no way your site will keep ranking if you don’t keep updating your content from time to time. People always want new things, and that’s why it is important always to keep your content fresh and based on relevant or trending topics and with appropriate keywords. Luckily, there are numerous tools to identify blog topics and write about them. You will always rank high if you keep producing new and quality content.
Use Featured Snippets
Featured snippets are text boxes that appear at the top of search results pages. The text in these boxes answers queries users have asked, and most people don’t even see the need for opening the blog since their questions are already answered. While this might be a bad thing for a small business, it might also be good. Make your snippets seem high quality, answering questions that the readers want but making them want to read more.
Making content for your small business blog is a must if you want your business to rank high and have regular visitors. However, it is not always an easy task. Luckily, you can always seek help from experts specializing in SME SEO; click here and have your SEO problems sotted amicably. You will realize that it is always possible to have an active business and an active online presence.
Featured Image by Lalmch from Pixabay