Did you know that during the school year, more than 21 million kids in our country rely on free and reduced-price school lunches to keep their tummies full?
The thought of a child going without food breaks my heart, and while we often focus on the problem of hunger internationally, it’s easy to ignore the statistics here in the United States. While school programs ensure that kids are getting at least one filling meal per day during the school year, during the summer only a fraction of those families take advantage of the programs available.
Things like not knowing where to find summer meals sites or not being able to get to them due to transportation issues mean that many kids are going hungry and many budgets are stretched beyond even further.
No Kid Hungry
Share Our Strength’s No Kid Hungry campaign is focused on connecting kids with free lunch programs during the summer months. The No Kid Hungry campaign raises awareness to ensure parents and kids know about the program through texting campaigns, launch events, neighborhood canvassing, social media and PSAs. They also work on the state and local level to recruit new sites, offer small grants to cover start-up costs and outreach staff to help them get up and running. Much of this work is done through public/private partnerships, the USDA, governors’ offices and No Kid Hungry partners on the state and local level.
Kmart and Shop Your Way (not associated with Life Your Way, but great name, don’t you think?!) are proud to support Share our Strength’s No Kid Hungry campaign with two new opportunities this summer:
Visit the Shop Your Way New Charity Gift Registry. Purchase any item in the registry and the product will be donated directly to kids in need as part of the No Kid Hungry campaign. To celebrate the launch of this registry, through the end of August for every dollar spent, Kmart will match your contribution up to $50,000. You can also make a donation directly to the cause through the registry and Kmart will match that as well.
Join the Shop Your Way Birthday Club. When you sign up, your child will receive $5 birthday bucks on his or her birthday. Kmart will donate $1 for each sign-up to the No Kid Hungry campaign up to $50,000.
Kmart is making a guaranteed donation of $100,000 to Share Our Strength regardless of the total value of purchase transactions through the Shop You Way Charity Gift Registry and the number of new Kmart Birthday Club registrations that take place through August 31, 2013. Share Our Strength is a non-profit organization recognized as tax-exempt under Internal Revenue Code 501(c)(3). For more information on Share Our Strength, visit www.nokidhungry.com.
This amount was determined on the basis that $1 can help connect a child with up to 10 nutritious meals, which is, in turn, based on the individual experiences of Share Our Strength’s grant recipients. It is provided to illustrate how community investments can be used to help end childhood hunger. Each contribution made to Share Our Strength represents a contribution to its original mission. Donations will be used to reach the highest number of children facing hunger in America. Share Our Strength is a non-profit 501(c)3 organization.
Kmart #1MillionMeals Twitter Party
In addition, join us on Thursday to help support No Kid Hungry (plus a chance to win prizes!):
Date: Thursday, August 8th
Time: 1 p.m. EST
Hosts: @Kmart, @TapInfluence, @ shopyourway, @bakesale4NKH, @typennington, @grillhappiness
Cohosts: @blueviolet, @FaithfulProv, @modpodgerocks, @ahelicoptermom, @life_yourway, @BonBonRoseGirls, @TonyaStaab, @forthemommas, @ParentPalace, @30daysblog, @SimpleStephD, @TheVspotBlog, @SimplyRealMoms, @cindyhopper, @taradaramadeit, @TaraZiegmont, @CelebrateAtHome, @according2kelly, @AFewShortcuts, @bargainbriana
Prizes: (6) $25 Kmart gift cards
This is a sponsored conversation written by me on behalf of Kmart. The opinions and text are all mine.