If you’re a parent running a small business out of your home or small office, you are well aware that marketing your business can be a challenge. For those who love the outdoors and the thrill of being up high roofing is probably your dream job, however, marketing may be a chore that brings you down. It doesn’t have to be that way, learning the basics about marketing will help you grow your business and hopefully find more time to spend with your family.
As a small business owner it is fulfilling when you see your finished masterpiece, and you know that you are going to see it there for long. As a roofer, if you want to keep enjoying these amazing benefits, you have to ensure that you have contracts all year round. To do this, you need a variety of options for finding new clients and sealing deals.
As a small business owner, below are some ideas you can use to find new contracts for your roofing services.
Aim to specialize
Roofers are prone to committing a particular sin in their roofing business. They fail to specialize in one specific area of roofing. Most roofers just work on what roofing project is on the table. Lack of specialization will hinder you from becoming an expert in a particular sector.
However, if you decide to specialize in a particular segment, you should consider taking your time to familiarize yourself with that particular segment. Purchase the required tools for the said segment, and in no time, you will become an expert.
Some of these segments in roofing include tin roofing, foam roofing, residential roofing and also commercial roofing. By specializing in any of the above sectors, you will also allow your team to be better in that sector that you have chosen. A job well done will inevitably attract more clients and hence, more contracts for your business.
Create a website that is ranked highly in the search engines
Having a website for your business is one of the wisest decisions any business owner can make. A website is a wonderful avenue for getting new clients. Most roofers never seem to recognize this, so if you want to be unique, go ahead and start a website.
A website is not just a website it needs to rank high in Google for you to be viewed by multiple possible clients. So ensure that your website is ranked high on Google by investing in SEO firms who will help you in ranking your website high. A potential client will first head over online to view information about your business.
This is very normal in this day and age. So on your website ensure that the information about your business given there is clear. Also, include multiple photos of jobs well done and completed. Do not forget to include your contacts very clearly on your website.
Invest in qualified leads
This is another excellent method of acquiring new contracts for your roofing business. Paying for exclusive roofing leads will earn your contracts for your roofing business — there are many companies like home advisors that offer this service. You, as a roofing business owner, will pay them to connect you to potential clients who need your services.
These sites will search for people who need your services, and upon finding them, you pay for the site to connect you with the client. Pay careful attention to how these sites work. It makes absolute sense if you can pay 20 dollars to land a client who will result in a contract worth ten or more times what you paid to get them.
Do some subcontracting
Chances are high that your business is just starting and you are yet to win some contracts. In this case, you can consider looking up to the advanced brands around you. Instead of competing with them, you decide to join them instead. Some of these big brands will outsource their contracts to qualified roofing professionals. So it is a good idea for you to see what they would want and the qualifications they need to subcontract with you.
This way, you get to build your brand and expose your expertise out there. While at it, you can also try to showcase your business, especially if you keep on doing good jobs on specific projects. You should know that many of these high-end brands will require you to complete a few short courses to qualify you as one of their subcontractors. Once you get a certification proving your professionalism, you can be sure that you will be getting more and more contracts.
Finding clients for your roofing business might be difficult, especially when you are just a beginner. However, if you can implement some or all of the above tips, then you will be on the right track to achieving the high-end contracts.