Amy Lynn Andrews | AmyLynnAndrews.com and Blogging with Amy
ebook: Tell Your Time
date published: October 26, 2010
copies sold: 17,300+
Case Study:You've blogged pretty extensively about your decision to turn down a traditional book contract and stick with ebook sales of Tell Your Time. What was the biggest factor in your decision?
First, compared to digital publishing, traditional publishing is a very, very slow process. I had already gained excellent momentum selling Tell Your Time on my own. Going with a traditional publisher would have caused that progress to slow down significantly and I didn’t want to risk losing it altogether.
The second reason was because I would have lost a lot of control over my ebook, from pricing to printing and beyond. After much research, I also learned that authors are largely responsible for marketing their book, regardless of being signed with a publishing house. It didn’t make sense to carry that responsibility and lose much of the control at the same time (not to mention much of the profit!).
Instead of blaming ebook authors for producing too-short ebooks, perhaps we should blame publishers for producing fluff-filled books…and then charging us for them!
More importantly, I never intended Tell Your Time to be a stand alone project. It is only the first of what I hope to be many projects. I’d like the book to have a strong association with my name so marketing efforts of future projects will have a wider reach.
For example, if I come out with another ebook or product down the road (that may or may not be related to time management), there will be a greater chance someone will consider making a purchase if they can say, “Oh! This is from Amy Lynn Andrews. I remember enjoying her time management book…I bet this is good too.”