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Amy Lynn Andrews | AmyLynnAndrews.com and Blogging with Amy

 

eBook Information:

ebook: Tell Your Time

date published: October 26, 2010

copies sold: 17,300+

 

Social Media:

 

Case Study:

You've blogged pretty extensively about your decision to turn down a traditional book contract and stick with ebook sales of Tell Your Time. What was the biggest factor in your decision?
My decision was certainly a result of many factors, but two stand out:

First, compared to digital publishing, traditional publishing is a very, very slow process. I had already gained excellent momentum selling Tell Your Time on my own. Going with a traditional publisher would have caused that progress to slow down significantly and I didn’t want to risk losing it altogether.

The second reason was because I would have lost a lot of control over my ebook, from pricing to printing and beyond. After much research, I also learned that authors are largely responsible for marketing their book, regardless of being signed with a publishing house. It didn’t make sense to carry that responsibility and lose much of the control at the same time (not to mention much of the profit!).


One of the complaints that people often level at ebooks is that they're incomplete or not worth the money, but you intentionally wrote a short time management ebook and it's been very well received. What do you think has made the difference for this ebook as opposed to those that receive negative reviews for being short?
I once heard Michael Hyatt, former CEO of Thomas Nelson, one of the largest publishing houses admit, “I personally love the shorter books, because I think you can develop the idea…and the truth is, I shouldn’t say this either, but as a publisher, most books are full of padding, you know, to justify the retail price that you’re asking. I can’t believe I just said that, but that’s really true.”

Instead of blaming ebook authors for producing too-short ebooks, perhaps we should blame publishers for producing fluff-filled books…and then charging us for them!

Your sales page is hosted on your website as opposed to a separate domain/website. Can you talk a little bit about that decision and why you went that route?
Right. So a website or blog is a must-have for authors these days and they’re so easy to get, really, it’s a no-brainer. In my case, I do own the domain TellYourTime.com which currently forwards to my main site, AmyLynnAndrews.com. The reason I did it this way is two-fold. First, I didn’t want to have to think about building and maintaining a separate site (read: laziness).

More importantly, I never intended Tell Your Time to be a stand alone project. It is only the first of what I hope to be many projects. I’d like the book to have a strong association with my name so marketing efforts of future projects will have a wider reach.

For example, if I come out with another ebook or product down the road (that may or may not be related to time management), there will be a greater chance someone will consider making a purchase if they can say, “Oh! This is from Amy Lynn Andrews. I remember enjoying her time management book…I bet this is good too.”

How do you keep sales for Tell Your Time going even after two+ years?
Ebbs and flows in sales is natural for a product like an ebook. The main way to keep sales going is to constantly make connections in new circles, both online and offline. I take advantage of as many opportunities as I can to be on podcasts, radio interviews, blogs and other media if I know it will give me exposure to a new audience.
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