Have you been thinking about incorporating an animated explainer video into your marketing plan? Well, you are thinking in the right way. With more and more consumers yearning for video content, it is only fair to give it to them while promoting your brand.
But the challenge lies in getting the best results out of your animated explainer video. But worry not! We got you covered! Here is the best way to accomplish your goal:
Get the script right
Your animated explainer video script can make or break your video. By getting the script right, you will be able to create a killer video. Even better is the fact that you do not have to write the script all by yourself. You can outsource someone to do it.
Ideally, you should choose an animated explainer video company that can look at your company with a fresh perspective and explain its product and services in a way that is easy to understand.
The professionals should have you fill out a creative brief so that you can define what really matters. Some of the questions that you will answer include:
- What is your target audience?
- What specific problem are you looking to solve?
- How does your product or service work?
When you finish brainstorming, then the scriptwriting can begin!
Use a professional voice
Granted, you may feel like having a casual conversation with your audience will help you create a better connection with them. But a professional tone is always the way to go. Ensure that your explainer video is well articulated and that it conveys the message.
You do not want to have a crackly voiceover as your audience will not be able to hear your message. Ultimately, they will get frustrated and move on to the next video.
On the flip side, if your video is crisp-clear, then it will engage your audience and get you the conversions that you are seeking.
Use music to set the tone
One thing we know about good music is that it can draw its listeners in. Needless to say, when your animated explainer video is accompanied by appealing music, then it will have your audience hooked.
They will engage in your message. Sometimes you may have the perfect song in mind, but you will realize that you are better off with welcoming music that sets the tone as you create the video.
Try to entertain
Have you ever come across brand videos that seemed boring and lackluster? More often than not, you will find yourself scrolling through these to get to videos that seem more intriguing and entertaining.
The last thing you want is for your audience to have this experience with your video. Needless to say, people like to be entertained. By adding a little humor or surprise then you will make your video stand out.
Plan the launch
Many business owners get excited about creating a video, but the video does not do well because there was no solid plan for the launch.
To get the best results out of your animated explainer video, your launch must comprise of these three things:
1. A video host
Video hosting is important as it ensures that your video will be distributed online. You will upload your video to your chosen host’s site and use an embed code to link or share it.
2. A marketing plan
Having the right marketing plan is a no-brainer. After all, you need to get your video out to the masses.
And let’s face it, the more viewings that you have on the video, the better leverage for your business. Do all you can to share your video. The goal is to make it go viral.
3. Website integration
A majority of companies put their animated explainer videos at the center of their homepage. When you do this, ensure that it integrates seamlessly with your website content.
A professional animated explainer video company can help you plan your launch and do it successfully.
The Bottom Line
Your explainer video is one of the best ways to represent your brand. It allows you to tell your story uniquely and outstandingly. With the right production company on board, this marketing tactic is unbeatable.
Remember, producing a successful video requires time, patience, and dedication. Address your audience on their pain points, and you will always captivate them.
Whether you want to show your video as a Youtube ad, social media post, or display it on your landing page, the tips mentioned above will help you get the best result from it.
Featured Image by 200 Degrees from Pixabay