COVID-19 has significantly changed the way people shop nowadays. Grocery stores too have fewer staff members than normal. Unlike the pre-COVID era, customers are reluctant to interact with too many people in the store. That’s why your store can benefit from grocery signage.
Signage can act as a customer’s silent salesperson. They don’t have to call upon staff to find something they are looking for. Not only this, there are many other benefits that signage can provide. Let’s look at them.
1. Help shoppers in finding items
The biggest benefit of having signage in your store is that it helps shoppers easily find items. While picking up pasta, a customer may want to get marinara sauce along with it. Modern signage systems can help direct customers to the sauce rack.
Signage can inform customers about the store’s layout changes, item availability, and price changes to save their precious time.
Moreover, they can help customers add those items to their list that were not there before.
For example, by looking at an oil signboard, a customer may recall running out of olive oil while buying vegetables and meat.
2. Help demonstrate a product without touching it.
The COVID-19 trauma is still very alive in the customers’ minds, and they are hesitant to pick up random products from the shelf.
But, they must touch a product to view its details.
Digital signage has that problem covered. If you can integrate every product’s QR code over its signboard, people only have to scan it through their mobile to view the product information.
After that, they can choose whether to pick that product or leave it.
3. Induce them to check out other products
A silent salesperson works just as well as a real salesperson. Signboard content is created by professional copywriters who are in sync with customer behavior.
They know at which spot in the store a customer is likely to look for products. So, copywriters and designers make signboards look appealing and inducing. Once customers are intrigued to look at products they didn’t intend to buy, they are more likely to buy them.
4. Digital signboards help reduce wastage.
Traditional signboards are made using cardboard and paper.
In this fast-paced world, the promotion campaigns change every month and sometimes weekly.
Once a campaign is over, the banner becomes obsolete, and you would need to get a new one designed every month (or week). In such a scenario, you would waste a lot of paper and cardboard.
The use of cardboard and paper-based signboards will promote wastage of paper, money, and effort. But, if you install digital signboards, then you can adhere to a zero-wastage policy. You will also be helping the environment by reducing the use of paper.
Bringing it all together
The signage of your grocery store can act as a make-or-break factor in your overall sales.
Signboards help customers find out products and increase sales by inducing customers with a well-written copy.
With most customers hesitant to pick up products off-the-rack, it is important that you give them a safe experience with minimal touching.
You can take safety measures, like installing QR codes with every product’s signboard, which will help customers view product information on their smartphones.
Thus, signage helps create a safe and conducive environment for customers in your grocery store.
Featured Photo by Greta Hoffman from Pexels