Amazon sellers are a valuable part of the operations at Amazon. Sellers provide a trusted platform where buyers can get quality goods at great prices, and Amazon provides an online destination where buyers interact with all kinds of sellers.
Regardless of whether your business is just starting or is already established, Amazon is a great platform to enable you to interact with a wide variety of customers from all over the world. It provides a destination for both retailers and brand owners. If you wonder how you can become an Amazon seller, this article will give you insights into the whole process.
The two Amazon seller plans
Before registering to be a seller, you should choose the best plan to fit your business needs. There are two selling plans available. The first one is the Individual plan that costs $0.99 per sale and allows you to sell even one item. The second plan is the Professional plan that is charged at $39.99 monthly. This plan does not limit the number of sales you can make during the month.
As a seller, you are at liberty to cancel or change the plans when your business needs to change.
It should be noted that Amazon charges additional costs for both plans. There is a referral fee charged for all sales. This fee is not a fixed amount as it varies according to the product category. It is calculated from the total price of each item sold.
Creating the seller’s account
After identifying the plan that works best for your business, you can now register your business. If you already have an existing customer account, you can use that to start selling your items. You can also create a seller account. Before registering, you will require a phone number, a chargeable credit card, a bank account, a government ID, and tax information.
Tools for Amazon sellers
Once you have successfully registered your seller account, you can easily track your business from the Amazon seller application. You can install the application on your mobile phone. It will help you to converse with your customers and track all your sales. It is also very useful in adding product photos and creating listings remotely.
There is also a website called Seller Central that aids sellers in tracking their accounts’ activity. This website will also guide you in identifying which products you can sell on your account. If your products require approval before selling, Seller Central will also guide you on applying and getting the approvals. It is crucial to confirm if your plan allows you to sell certain products before putting them up for sale. Going through the website will help you to identify both restricted and allowed product categories.
You will also be required to create a product listing before putting your products up for sale. To create the listing, you will require a product identifier (ID), an SKU, price, and condition of the item, the available quantity, and all the buyer’s shipping options. You are also required to provide all relevant product details and keywords to enable customers to find your products with ease.
To assist sellers in getting more customers, Amazon has several tools available for its sellers. Seller Central allows sellers to run one campaign advertisement. One advertisement is sufficient for a small business; however, as the business grows, you may need to run several campaigns at a time.
Because there is high competition between sellers on the platform, most sellers use the Amazon pay per click (PPC) tool to advertise and increase their product visibility. As a new seller, you should research the best PPC tool to manage your advertisements and increase sales. Some of the best Amazon tools for sellers are Helium 10, Jungle Scout, Viral Launch, and Seller Board, among others. The Amazon PPC tool from Helium 10 is one of the most powerful weapons in any seller’s arsenal. It practically manages your ad campaigns for you and makes the decisions you have to make that much easier.
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