Did you know that TikTok has been downloaded more than 2 billion times? In the first quarter of 2020, TikTok was the best performing app with more than 315 million downloads. Today, it is one of the fastest-growing apps, with more than 850 million monthly users. With such an audience, it is not surprising that many brands are using this platform to market their products. The TikTok bot provides the necessary tools to help videos go viral. Learn smart methods to make your TikTok video go viral.
Quickly set the tone and message.
The standard TikTok video is only 60-seconds long, and you need to make sure you get the message to your audience within the given time. Otherwise, you may miss the opportunity if you don’t capture their attention immediately. More than 83% of TikTok users post videos, and over one million videos are viewed daily. For your target audience to spend more than a few seconds on your videos, you need to capture their attention by immediately letting them know your video’s purpose. The caption box is perfect for communicating your intention.
Keep the video as short as possible.
Many TikTok users decide within the first 10 seconds of watching a video if it is worth their time or not. When evaluating video quality, TikTok discovered that people are more likely to watch videos that are 8-10 seconds long compared to a minute-long video. So, making your video short increases the likelihood of it going viral.
Tell a story
Although many TikTokers use dance to express themselves and pass the message behind the videos, there are other ways to capture your target audience’s attention. You can opt to tell a compelling story that may not even be related to your video. For example, if you showcased your art, you can tell a random story about an incident that happened during the day or about one of your most memorable projects as you work. The story will so take up your audience, but they will appreciate your talent at the end of it all.
Use a call to action.
Do you sometimes wonder why many TikTokers use phrases such as “Don’t let this flop” or “Like for Part 2”? What do you usually do, especially when the video is incomplete? Some people go to the comment section to check if the next part is posted, while others check out TikToker’s profile to try and trace the next video. A call to action will not only increase the number of views your video gets, but it is also likely to increase your following.
Use trending music and sounds.
You are more likely to get people to watch your video for more than a few seconds if they love the music or sound that you used during its production. Many TikTok users are interested in popular songs and sounds. When users hear the song they like, they are likely to spend more time watching the video, and they will probably like or share the content because of the music.
These tips will help you improve the quality of your content and subsequently increase your visibility. Have your target audience in mind when preparing your videos. Use simple tricks that capture the attention of that age group.