As bloggers, we have lots of opportunities to increase our traffic and/or our income, but it’s important to evaluate each of these opportunities from our readers’ perspective rather than only looking at the benefits to our blogs.
A perfect example of this is the use of partial feeds.
Some bloggers publish only a small excerpt from their posts for email and RSS subscribers, and readers then have to click through to the site to read the full post.
There are benefits to doing this — most notably that your readers have to actually visit your site to read the full article. This means more traffic and can also mean more interaction since readers are more likely to comment if they’re already on your site anyway.
However, many subscribers will skip right over the content — even if they stay subscribed – rather than clicking through, unless the title or excerpt really grab their attention.
As a reader, I absolutely hate partial feeds.
I know that’s a very strong statement, but I subscribe to a lot of blogs, and I subscribe to them so that I don’t have to visit each site individually. Partial feeds completely defeats the purpose of subscribing, and I unsubscribe from any blog that offers partial feeds, even if I love their content.
Since I obviously feel passionately about this as a reader, I would never expect my readers to deal with the frustration of partial feeds either, so you’ll never see partial feeds at Life Your Way.
And in the meantime, I’m on a mission to rid the blogosphere of partial feeds.
If you use partial feed, I’d love to hear your perspective. Do the benefits outweigh the drawbacks? Have you ever gotten negative feedback from your readers?