The Elusive Google Page Rank

The following post is from Jo-Lynne of Musings of a Housewife and DCR Design:

source: toprankblog

We hear a lot of talk in the blogosphere about Page Rank. What is it? Why is it important? How do we get it? How do we protect it? Let’s discuss!

What is page rank?

PageRank is basically an algorithm, used by Google, that assigns a number to measure the importance of your website. Or, according to Google,

PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.


Rankings are on a scale of 1 to 10.  The higher the number, the better your site ranks, and the more important Google thinks it is.

How do you get it?

PageRank is based on a few factors:

  1. The age of your domain is important. Evidently Google rewards you for being a dinosaur on the interwebs.
  2. Good quality back links (links from other sites to your site) are important — the more, the better. And the more important they are, the better they are.
  3. Beware: you can be penalized for posting paid links. Google is more interested in relevant, reciprocal links.
  4. Fresh, relevant content is crucial to achieving and maintaining a respectable page rank.

How do we find it?

You can go to Google PageRank Checker to see your estimated page rank.

Why do we care?

Many experts say that Google PageRank is outdated and over-hyped, but most of us still get excited when our page rank jumps to the next level. It’s just one more way of measuring the influence of your blog, and while it isn’t the end-all, be-all, it’s still a nice number to know.

Do you know your page rank?

Jo-Lynne Shane is a happily married mom to three lively school-aged children. When she’s not buried under piles of laundry or a kneading a mound of bread dough, she writes at Musings of a Housewife about faith, family, food and fashion, as well as blogging and design tips. As if that’s not enough, you can also find her beautifying the blogosphere at DCR Design.