Video has brought along the perfect way to tell stories about brands, businesses, and consumer lives. And because you want your story to be told uniquely, you will benefit from opting to work with a video production company that understands your message and aligns with your goals.
This is why asking the right questions should be the first step to creating the video of your dreams. Wondering where to start? Here are questions to ask your video production company before the first day:
How will you meet the purpose of the video?
As a business owner, you already know that you want a video that will either lead to a higher level of conversion, appreciate your customers or represent your brand in the best possible way. However, it is important to ensure that your corporate video production company of choice also meets your purpose.
The professionals should understand why you want to make the video and outline how they intend to represent you.
For instance, if you wish to increase sales through your video, the production company can choose to upload it to every social platform instead of just one to increase the video’s interactivity.
What key message will the video carry?
Your video production professionals should always research to understand what you are trying to communicate. The last thing you want is a video that says everything but does not say anything valuable.
By determining your key message, the professionals will be able to figure out the most important aspects of the message that should be communicated.
What are the watchers’ pain points?
Once you present your video idea to your production company, it is up to them to research and produce a video that will meet your watchers at their pain points.
Identifying your target audience and meeting them at their point of need is the best way to present your video. By addressing pain points, the video producers will create a buyer persona and set the tone for the right messaging.
What is your ideal timeline?
Every production company has a standard timeline for a corporate video. However, if you need your video done sooner, you can simplify the project scope so that you can enjoy a faster turnaround time.
By communicating your ideal timeline with the team, you will avoid missed deadlines.
What is your project budget?
The complexity or simplicity of your video affects your final budget. If you have a specific budget in mind, it is important to communicate it beforehand.
While your five-location, underwater, high-flying video can be produced, it will cost more than a simple video that merely communicates your brand message.
Remember, every video project is different. By asking these questions, both you and the team will be clear on expectations and strive to work together towards an amazing video production project.
Asking the right questions saves time, resources and leaves you with the right strategies.
Featured Image by Vadim Tashbaev on Pixabay