Content marketing is a type of marketing, which is all about targeting your audience with the right kind of videos, blogs, infographics, and social media posts all the time. This way, companies or organizations can create and distribute relevant content to their desired target audiences consistently.
If we say Netflix is the prime example of a successful content marketing strategy, we are right to a certain extent. Read this post in detail to discover what makes Netflix the king of content marketing in 2021 and beyond.
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Netflix media content is different in every country
Being a Netflix subscriber, you would have noticed one thing that its media content library is different region-wise. It shows that Netflix creates a media library based on its users’ streaming habits and other preferences residing in a particular country.
Furthermore, you cannot watch US Netflix content while residing in Australia. This is because Netflix needs to abide by content licensing agreements that prevent the famous media streaming service from broadcasting any particular show or movie in any specific region legally.
Similarly, you cannot access Netflix Australian content in the US due to geo-restrictions, licensing, and copyright issues. Apart from this, every country has its own copyright law, which means Netflix needs to take prior permission from the content producers before including any show or movie in its media library legally.
Original content is the key to success for Netflix
If you want to be successful in the online streaming industry, produce original content regularly. Moreover, offering media content in HD or 4K quality will not make a world of difference for you in the long run.
For example, Netflix is famous for producing some of the most iconic and record-breaking original TV shows and movies to attract its current and prospective customers in huge numbers.
Netflix comprehended the importance of original content pretty early as compared to its competitors. If the platform had not started offering original shows or movies to its users, it would have become obsolete a long time ago.
Thanks to Netflix’s innovative thinking and approach, you can now watch original TV shows and movies related to different genres like action, comedy, romance, thriller, science-fiction, adventure, nature, drama, horror, etc., a wide range of devices accordingly.
This is one of the major reasons why Netflix became the pioneer in the domain of content marketing.
Netflix is a data-driven company
Netflix knows how to play with the buttons of its target audience across the globe. In addition to this, the popular video-on-demand streaming service uses its customers’ data to predict their streaming preferences and behaviors precisely.
This way, Netflix smartly offers a better streaming experience to their customers based on their demands and choices accordingly. In reality, Netflix collects lots of useful information using its customers’ streaming behaviors and preferences.
When you stream any video on Netflix, you provide data to Netflix in return that helps the platform suggest video content based on your favorite genres, characters, and actors.
For example, Netflix already knows from where you have logged in and which type of media content you prefer to watch along with your loved ones. The story does not stop here as it also knows when you fast forward any particular show or use other functions to access your desired TV show, movie, or documentary on your screens.
Multi-platform integration
As the name suggests, Netflix is one of the fewest streaming services that help you access your favorite shows or movies on different social media platforms hassle-free.
For instance, you can easily watch its famous show Patriot Act on other interactive platforms like YouTube and Instagram. The best thing about multi-platform integration is that Netflix does not have to spend so much time and money to promote its new shows or movies.
Through its strong presence on different social media platforms like YouTube and Instagram, you can get the highlights of its upcoming shows, movies, and documentaries timely.
What does “The Social Dilemma” Netflix’s famous documentary mean for marketing companies?
Netflix has recently produced a highly engaging documentary by the name of The Social Dilemma. Through this documentary, you will realize how different social media platforms can use your personal browsing information for their own gains and jeopardize your online privacy a great deal.
This documentary reveals that people using different social media platforms are not customers from the content marketing perspective. They are the products, actually.
It means the meaning of customer has been changed in social media during the last couple of years or so. Hence, social media companies or organizations should perceive their customers as products if they want to be successful in content marketing in the future.
Wrapping Things Up
There is no denying that Netflix has become the undisputed king of content marketing with the passage of time. Furthermore, Netflix is a data-driven company that uses consumer behavior and other related statistics to keep its subscribers engaged and entertained worldwide.
Therefore, companies or organizations working in other industries can learn a lot from Netflix content marketing strategies practically. By doing so, they can improve their existing customer base to the next level. Consequently, they can reap the rewards in the form of major market share, higher revenues, and customer retention in the future.
Featured Image by Tumisu on Pixabay
