Launching a shop on Etsy or profitable Etsy business can be intimidating, but you can make it more manageable if you use the right strategies. Fortunately, Etsy provides all the tools you need to manage your business, analyze your sales, optimize your shop and accept payments.
1. Create a consistent brand that customers will love
If you want to know how to be successful on Etsy and make a profit, you will need to strategize to cut through the competition. This starts by creating a consistent brand that customers will love and selling the type of products they want to buy.
Branding is about every part of your shop customers see and interact with. It starts with the name of your shop and includes your brand colors, packaging, product designs, and customer service. What overall feel do you want customers to have when they visit your shop. Whether it’s luxury, eco-friendliness, quirkiness, or a carefree feeling, you have to convey it in every aspect of your shop.
If you use a print-on-demand provider, you can test your products without incurring large upfront costs. This can help you find out which products sell best without spending money on a large inventory. You can then increasingly work on creating products customers want. All you need to do is upload your designs, and the provider handles all the printing and shipping for you. You need at least 20 product listings when you start your shop, and all your products should make sense together.
2. Optimize products to appear high in search engine results
When people shop on Etsy with specific products in mind, they will type words or phrases into the search bar. It is important for you to think like a customer when choosing keywords as a seller. Using them in your product titles and descriptions can help you attract qualified visitors. If you know your ideal customers, you can use the search terms they are most likely to use. If you can crack this, you can get organic traffic as the main traffic source to your shop, and you won’t have to rely on outside sources like social media.
If your listings are pages deep, you won’t get enough organic exposure to make sales when you aren’t actively promoting yourself. Your income becomes less passive when you don’t get organic traffic and have to find other ways to get visitors to your shop. Your listings will feature more prominently as you develop a good standing on Etsy with great customer service.
3. Strategically leverage social media
It can be difficult for your listings to gain traction on Etsy’s search engine because there is so much competition. It can help a great deal if you use social media to drive traffic. Using Etsy’s social media tool enables you to connect your accounts, and you can make instant updates to your social media channels.
Sharing inspiring images can help you reach a wide audience on social media. There are various ways to promote your products effectively on social media, such as offering special deals. Make use of Etsy’s coupon code to automatically send coupons to shoppers. You can send one to a customer who has already purchased to encourage another purchase. You can also set up a coupon code to entice people to sign up for your email newsletter. Email marketing is one of the most effective ways to build relationships with customers.
4. Keep improving your strategies
If you don’t check analytics regularly, you have no idea what strategies are working and which ones you may need to revise. If you can gain insights from analytics, you can refine your strategies and sell more. Various analytics can be enlightening, such as your average order value. If a customer typically spends a certain amount at your shop, you could increase this by offering complementary products.
If you want to run a successful Etsy shop, you will need to keep revising and improving your strategies. One way to do this is to check out what other successful sellers on Etsy do so you can get inspired. Don’t copy them but check out the most popular products and their branding, packaging, customer reviews, etc.
Featured Image by Christian Schröder from Pixabay